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Usage of Take-away meals and Trends in Singapore

With advertisements printed on take-away lunch boxes, LunchAD®, the potential audience is enormous!

  1. Each day, more than 1,000,000 packs of take-away meals packed in different types of containers, Polystyrene, Plastic or Paper are handed to customers each day.
     
  2. As Singapore Environment Authority's Green Plan 2012, takes shape, more and more products that are from sustainable source OR recyclable gets preference, both by the government and Public.
     
  3. Amongst the preferred are paper products. As more and more paper mills around the world are adopting reforestation programmes to plant and harvest the trees that produces raw material Paper.
     
  4. Advance technology to recycle paper becomes easier and cheaper. Making paper products will become inevitable and imminent.
     
  5. As such, pre-packed meals that are bought from street vendors OR caterers that bring to your office or home will be paper based products.
     
  6. As such, more and more people will be eating out of the box. And if these boxes are printed with advertisements, it will become a powerful Media tool for your advertisements.
     
  7. May it be, job offers, lost and found, or introducing your new services or latest phone model etc.

 

What is a good advertising media?

Would you agree that the KEY TO A SUCCESSFUL ADVERTISEMENT is GOOD LOCATION & TIMMING?

 

General Advantages of LunchAD®

  1. LunchAD® is successful because it has both PERFECT LOCATION & PERFECT TIMMING. Not only it has 100% hit-rate it also maximise readership & interaction efficiencies.
     
    1. With it's advertisements printed on the Lunch Box, every time a LunchAD® is exposed to a reader, who instantly becomes a potential respondent. Not only because they read while they eat. But at the moment when they are most relaxed. Especially during lunchtime, AND for a good long - One hour.
       
    2. Whether at office, factory or at home, While eating out of the box, will leisurely reads the advertisement that is located right in front of them, and at close-up range, will definitely fully understands the advertisement, arouses attention, creating interactions amongst colleges naturally achieving even more awareness, thus, increasing it's advertising mileage, value and efficiency.

       

Typical Advantages of LunchAD®

  1. LunchAD® Not only can be distributed mass in the normal way – through food courts. It can also be “Flexible to be TAILORED MADE” to reach out to it's selected target audience so as to put the right advertisements to the right audience that most other medias may not be able to do so. Examples:
     
    1. Specific Product: ABC latex may like to select The ARMY with Data as, “10,000,000 pre-packed meals per year to 95% male who are aged between 18 to 45 years and about 50% married” to advertise for their latest brands of XYZ.
       
    2. Specific Location: “Lost a Dog in China Town”. Advertisement shows the picture of that dog, and distributed around that area's food outlets rather than advertising on an Island-wide newspaper. OR
       
    3. With total of 9 panels that can be printed on, LunchAD® can also be Interactive & fun: Discount coupons and lucky draws can also be added make it livelier, fun full and excitement to its advertisements.
  1. LunchAD® is printed on a Paper board that is FDA compliance quality. And the design of the box have received the World Star Award in USA for best food packaging design for Efficiency and Safety, PLUS a new Advanced Technology that enable food to turn out just as good as originally from the kitchen – Microwave Fresh Technology.

How to advertise and it's rates